Why You Need a LinkedIn Profile
Updated: Jan 25
Regardless of whether or not your job hunting at the moment, or just hoping to network in your preferred field of employment, LinkedIn is the best place to start. LinkedIn has hundreds of millions of users, from employers and professionals to young hopefuls in over 200 hundred countries, giving the site a unique and unmatched edge in benefiting anyone in forwarding their careers.
Reasons You Need a LinkedIn
There are multiple reasons you should consider making a LinkedIn profile whether or not you are in the market for a new job or otherwise.
👉 Recruiters use LinkedIn to post and advertise open positions and find candidates for the job. Through its job-search tool and ease of use, recruiters and those applying benefit from the site.
👉 Building your network. Much like the way building your network works in real life, your online LinkedIn network can help you find new positions, active openings and insight into the industry you’re hoping to find work in.
👉 Helping you keep up with vacancies. Another incredibly helpful tool LinkedIn has is keeping up with the vacancies in businesses that have their pages. Many big businesses and small have their own pages, making it easy to stay informed of the potential openings in the field.
👉 It’s free! There is a paid option for LinkedIn, but most frequently, people use the free version. Even if you’re not sure how frequently you’ll use your LinkedIn or if you really need it, there is no reason not to give it a chance as you have nothing to lose.
How do you create a good LinkedIn profile?
Regardless of your needs and intentions with LinkedIn, you want to get the most out of it through optimising and creating the best profile you can. With so many professionals on LinkedIn, you want to ensure that you can create a profile that will stand out and show off who you are without blending into the crowd.
Here are a few tips to keep in mind when making a LinkedIn profile.
👉 Using the right photo, which for LinkedIn, means a clear headshot against a plain backdrop. LinkedIn is not a traditional social media account, so you should be alone in the photo and in business or business casual clothing.
👉 An authentic and attention-grabbing headline, your headline is often set automatically by LinkedIn but can be easily changed. Changing it to something more engaging is strongly recommended, as it will be among the first thing potential connections or recruiters will see when they find your profile.
👉 A personalised and unique summary, think of this part as your “elevator pitch.” Though LinkedIn is a more professional social networking site, it doesn’t mean that you can’t put personality into your summary. Your page doesn’t need to be nearly as formal as your CV does.
👉 Relevant skills, though you may be tempted to stuff your profile with as many skills as you can to be seen through more keyword searches, you should avoid doing this. Instead, you should choose skills that are specific and relevant to your desired field above all else.
When job hunting and networking with LinkedIn FAC3 can help you present the best version of yourself possible, FAC3’s writers can help you feel confident that your profile and CV are the best state they can be in.