Taken on face value there are a lot of similarities between LinkedIn and your CV, but the truth is conflating the two could lead to you making big mistakes on both. Both show your experience, who you are, your skills and qualifications, but what makes them different? Why should you never copy and paste the information from one to the other?
Though they both share a lot of similarities, their purposes and their goals are where they differ the most. This difference in purpose is why you should be careful to treat them both as different entities, rather than conflate them for each other.
The Use of a Profile Picture
One of the first differences between the two is the easiest one to spot. Though some people do put their photo on their CV occasionally, you should always put your picture on your LinkedIn profile. Why is it that people only sometimes use a photo on their CV? The simple answer is that unless the recruiter or hiring manager is trained to avoid their own unconscious bias, they could take one look at your picture on your CV and already be making assumptions about you.
These assumptions made about you based on your picture can often work against you when your CV should speak for itself in terms of qualifications and history. As such, it is recommended to leave your picture out of your CV, but in your LinkedIn profile, you still recommend using a recent and professional picture of yourself.
How You Portray Yourself Through Language
Though LinkedIn is much more professional than Facebook and Twitter, it is a form of social media. Though you should still be relatively professional, your tone on your summary, bio and other parts of your page can be more conversational, friendly and even a little funny.
Your profile on LinkedIn is made to help get your personality across to the recruiter or other individuals viewing it. Keeping it robotic and professional will often be to your profile's detriment.
By contrast, your CV is never meant to be in light conversational language. Instead, it should be considered a formal document written in a professional way -- a far cry from your LinkedIn.
Tailoring to Each Job
Another major difference is that your LinkedIn profile doesn't change from job to job. In the same way, your other social media only changes or gets updated details as the situations in your life change; your LinkedIn profile doesn't need to be tailored every time you look for a job. Your CV can and should be tailored to focus on more relevant experience, education, and skills; your LinkedIn profile doesn't have that luxury.
Instead, your LinkedIn should be relevant to your work history, and any gaps in your experience should be accounted for. Additionally, it should be kept up to date with your new experiences, skills and so on throughout your career.
Whether you're new to LinkedIn or just in need of professional help, FAC3 is here to help. FAC3's writers can help you feel confident that you represent yourself to the best degree possible when your profile is sitting in front of a potential recruiter.